Just decoded Sara Ali Khan · Promo tour ₹0₹3,999Just decoded Amyra Dastur · Airport ₹4,43,500₹5,489Just decoded Sara Ali Khan · Promo tour ₹0₹3,999Just decoded Amyra Dastur · Airport ₹4,43,500₹5,489

Know the look. Find your version.

Indian celebrity outfits, decoded.

Every look broken down piece by piece — the exact brand she wore, what it costs, and an affordable alternative you can order in India. From airport arrivals and red carpets to sangeet and Diwali season.

Original editorial artwork · CelebrityPersona

11

Looks decoded

16

Pieces identified

98%

Average saving

2

Complete looks you can copy

Fresh

Decoded this week

The 5 most recent looks we have decoded. Hover any card to see what's inside.

All outfits →
Ivory kurta
Anita Dongre
₹42,000
Structured tote
Bottega Veneta
₹2,85,000
Flat sandals
Hermès
₹78,000
Sunglasses
Gucci
₹38,500
Total as worn₹4,43,500
You save ₹4,38,01198.8% less

Everyone shows you the price. We show you the alternative.

Other sites tell you the bag cost ₹5,86,000 and stop there. That's a fun fact, not a shopping decision.

Every look on this site gets decoded twice — once as she wore it, once as you can afford it.

01
We identify every piece

By hand, not scraped. Brand, item, exact product page.

02
We find the closest swap

Across Myntra, Ajio, Nykaa and more — matched on cut and fabric, not just colour.

03
We test every link weekly

Sold out gets labelled. Dead links get removed, not hidden.

The other way in

Start from your budget

Everyone else starts with the celebrity. Start with what you can actually spend instead.

All budgets →

Editor's pick

Dupe of the week

See the full look →
Amyra Dastur wearing the Bottega Veneta structured tote by Bottega Veneta

As worn

Bottega Veneta structured tote

₹2,85,000

VS
The Lino Perros tote by Lino Perros, the affordable alternative

The swap

Lino Perros tote

₹1,499

Browse

By occasion

Wedding in six weeks? Start here.

All occasions →

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What people ask us for

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Archives

Style archives

Every look we've decoded, organised per person.

A–Z index →

Wedding season

Six weeks to the shaadi. Zero panic.

1 look decoded across sangeet, mehendi and reception — with swaps you can actually order in time for the date.

Open the wedding edit →

How we decode a look

No scraping, no guessing, no fake links. If we can't verify something, we say so.

01A person, not a scraper

Every piece is identified by hand. If we can't confirm a brand, we mark it unidentified rather than guess.

02Prices re-checked weekly

Each outfit page shows when its prices were last verified. If it's gone stale, you'll see that too.

03Dead links removed

We test every link. Sold out is labelled sold out — we don't send you to an empty page.

04Swaps are labelled swaps

A lookalike is never presented as the real piece. You always know which one you're buying.

Watch

60-second decodes

The same breakdowns, in Hindi, on Instagram and YouTube.

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