1. Where the photographs come from
Event and street photography is licensed from the agencies and photographers who shot it. Nothing is lifted from a celebrity's own social account and presented as ours, and nothing is pulled from a search engine and hoped for the best.
Product photography on swap listings belongs to the retailer selling the item, and is shown to identify the product we are pointing you at.
2. How we credit
- Every editorial photograph carries a visible credit on the image itself.
- The credit names the photographer or agency as our licence requires.
- Where a licence requires specific wording, we use their wording rather than ours.
- If a credit is wrong, that is a correction like any other and gets logged as one.
3. Reporting, not endorsement
Indian courts protect a celebrity's right to control the commercial use of their identity. In Titan Industries v Ramkumar Jewellers the Delhi High Court called this the right to control commercial use of human identity, and treated a jeweller's continued use of a star couple after the endorsement had lapsed as an infringement of it.
The same courts have been clear that using a celebrity's name or image for news, commentary and criticism is protected speech. That is the side of the line this site sits on. We report what a person wore in public and what it cost. We do not suggest they endorse us, the retailers we link to, or any swap we name.
4. What we will not do
- Use a celebrity's face in an advertisement, a banner, or any paid promotion.
- Edit a photograph so it misrepresents what someone wore or how they looked.
- Imply that a person, brand or agency has approved a swap or partnered with us.
- Publish an image taken somewhere a person had a reasonable expectation of privacy.
5. Asking us to remove a photograph
If you are the photographer, the agency, the subject, or acting for them, write to copyright@celebritypersona.com. Tell us the page and what the problem is. The copyright and takedown page sets out the full process and the timelines.
Requests from the person in the photograph are taken as seriously as requests from the rights holder, even when the licence is sound.
6. Agencies we license from
List the agencies and photographers you hold licences with here before launch, so readers can see the sourcing at a glance.