What India is searching
for right now

The ten most-searched looks on this site this week, each one answered with the piece, the brand and the price you would actually pay. Every other site publishes the number she spent and stops there.

Searches this week6,170
Fastest riser+96%
Looks in the archive23
Cheapest complete look₹1,450
◆ Top searches · last 7 daysOn-site search, not scraped
01alia bhatt airport lookCelebrity+34%The ₹4,43,500 Mumbai airport look rebuilds for ₹5,489.→02sangeet lehenga under 5000Budget+61%Nine decoded sangeet looks land a complete outfit under ₹5,000.→03deepika sareeCelebrity+12%Her Sabyasachi drapes swap to Nykaa and Libas for under ₹3,000.→04ananya panday co-ordCelebrity+48%The ₹1,40,000 Fendi co-ord has a ₹2,190 Westside match.→05diwali kurta setOccasion+96%Festive sets decoded with swaps you can order before the date.→06bollywood dupe myntraBrand+27%Every swap names the exact retailer, Myntra listings included.→07kiara advani red carpetCelebrity+19%A ₹3,40,000 Filmfare gown, rebuilt for ₹5,210.→08mehendi outfit ideasOccasion+41%Sharara and lehenga looks priced twice, as worn and as swapped.→09sara ali khan juttiCelebrity+8%Her ₹22,000 Fizzy Goblet juttis swap to Mochi at ₹400.→10janhvi kapoor casual lookCelebrity+23%Tee, denim and sneakers for ₹2,140 against ₹1,12,000 worn.→

Just decoded

Trending looks this week

The eight most recent decodes, newest first. Each one is priced twice, once as she wore it and once as you can order it.
All outfits →

Dupes

Biggest price gaps right now

Single pieces where the distance between the original and the swap is widest. This is the search people usually mean when they type the word dupe.
Shop by budget →
Alia Bhatt

Gown

Schiaparelli→Zara

₹11,00,000 → ₹4,49999% less

Kiara Advani

Lehenga

Sabyasachi→Libas

₹6,80,000 → ₹5,49099% less

Janhvi Kapoor

Saree

Raw Mango→Nykaa

₹6,00,000 → ₹4,89099% less

Deepika Padukone

Anarkali

Sabyasachi→Libas

₹5,40,000 → ₹4,29099% less

Deepika Padukone

Sharara

Sabyasachi→Libas

₹4,20,000 → ₹2,89999% less

Kiara Advani

Sharara

Anita Dongre→Libas

₹3,40,000 → ₹2,69099% less

Deepika Padukone

Blazer

Gucci→Zara

₹3,20,000 → ₹2,29099% less

Kiara Advani

Gown

Manish Malhotra→Zara

₹2,60,000 → ₹3,89098% less

Retailers

Where the swaps come from

The shops our swaps point at most often across the archive.
01Libas9 swapsfrom ₹1,199
02Zaveri7 swapsfrom ₹441
03Zara5 swapsfrom ₹791
04H&M5 swapsfrom ₹599
05Mochi4 swapsfrom ₹400
06Westside2 swapsfrom ₹1,170
07Accessorize2 swapsfrom ₹1,320
08Levis2 swapsfrom ₹881

Occasions

What people are dressing for

Ranked by how many looks the archive holds for each event.
01Casual6 looksfrom ₹002Promo tour4 looksfrom ₹003Airport3 looksfrom ₹1,69004Sangeet2 looksfrom ₹1,85005Red carpet2 looksfrom ₹5,21006Mehendi2 looksfrom ₹3,89007Diwali2 looksfrom ₹2,34008Reception2 looksfrom ₹6,480

The widest gaps

Most saved this week

Complete looks ranked by the rupee distance between the original and the rebuild.
Style archives →

How we decide what is trending

Trending is a claim, so here is the working behind it. No scraped rankings, no borrowed charts, no numbers we cannot show you the source of.

01Our own search box

The leaderboard is what visitors typed into this site over the last seven days, ranked by count. It is not third-party keyword data and we do not present it as national search volume.

02Computed from the archive

Every look, dupe, retailer and occasion below the leaderboard is calculated from the decoded outfits themselves. A piece cannot trend here until a person has identified it and checked it.

03Re-checked weekly

Prices move and stock runs out. Every outfit page carries the date its prices were last verified, and sold out is labelled rather than quietly left up.

Before you ask

Questions people ask

How do you decide what is trending?

Two inputs, both ours. The leaderboard ranks what visitors typed into the search box on this site over the last seven days. Everything below it is computed from the outfit archive itself, so a look only appears once a person has decoded it and checked its prices.

What is a dupe, exactly?

A separate product that matches the original on cut, fabric and silhouette, sold by a retailer you can order from. It is never the same item and we never present it as one. Every swap on this site is labelled as a swap.

Are the prices on this page current?

Prices are re-checked weekly and every outfit page shows the date it was last verified. Retailers change prices without warning, so treat the figure as accurate to the last check rather than to this second.

Can I find a full celebrity look under ₹5,000?

Often, yes. Sort the archive by budget and you will see complete looks that rebuild for less than ₹5,000, mostly in the airport, casual and sangeet categories where the original relies on one expensive piece rather than four.